All Hail the Millennial Nostalgia Industrial Complex

The Millennial Nostalgia Industrial Complex is real.

It reared its head over the holiday weekend in the form of not one, but two marathons. The Harry Potter marathon on the channel formerly known as ABC Family wasn’t anything out of the ordinary, but coupled with the Disney channel airing every single one of their original movies, it created a force of devastating nostalgia overload.

Millennials on the older end of that generational spectrum are no doubt already aware of this, but if you’re in that sweet spot between late ’80s and early ’90s? This might be news to you; you are now just old enough to notice that the “Hey, remember how awesome this old shit you loved as a kid is/was?” marketing apparatus is now being pointed directly at you. We saw the beginning of this with the launch of Pokémon GO, and there is only going to be more of it as we get older.

This doesn’t necessarily have to be a bad thing, but seeing as Generation X has had to deal with a deluge of hot donkey shit made from adaptations of stuff they loved, we should absolutely be prepared to deal with it. The new Power Rangers movie could very well be awful enough to generate multiple existential crises. Accepting that possibility now will make coping with it later much easier. In the first grade, I used to sprint home from school (we lived in walking distance) to catch episodes of Power Rangers and sometimes I would practice their fighting moves while I watched. Nothing will take those memories away from me; not even a shitty Power Rangers movie.

I hope everyone had a lovely weekend, regardless of what you were doing. If anything, we should feel lucky Cartoon Network and Nickelodeon didn’t decide to jump on the nostalgia bandwagon. That would have been a bloodbath.

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